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Adding it up on Facebook 

If you own a business, there’s a pretty good chance your customers are on Facebook. Even if they aren’t on their professionally, they probably still have a personal page, which means Facebook is an excellent way to get in front of your customers. And at just $5 a campaign, Facebook ads can be an enticing way to spend your ad dollars.

But as this guy proved with his $600k disaster, attracting customers through Facebook is not as easy as just throwing up an ad and crossing your fingers. You need a plan and a good targeted campaign to attract the right type of customer (like any other advertising medium) or else you’ll be wasting your money and time.

Here are a few tips for not wasting your time and money with Facebook ads.

Have a goal
This is really important with any advertising or marketing campaign, but especially so with Facebook ads. Facebook offers so many ways to customize your ads that you really need to know what you’re hoping to achieve, or else you could get lost in the proverbial woods. So, ask yourself what is end game for this campaign, and then tailor the ad and target demographics to match your goals.

Pro tip: Converting customers is not a realistic goal for your first Facebook ad campaigns. Most people don’t buy immediately, so decide what step the prospective customer can make that will make them a good target for your sales team, and then tailor the ad and demographics to that.

A Picture Says a Thousand Words
We live in a visual age, and Facebook ads are no different. While Facebook doesn’t currently allow video, the centerpiece of any good Facebook campaign is a great image. Make sure you use an eye catching, unique image that draws the reader into the text of your ad. You want an image that is so awesome that the customer is clicking on the ad before they’ve even read what you’re selling.

Pro tip: Make sure the picture fits with your brand and messaging. If you’re selling construction products, then don’t use a picture of a dancing baby or a young woman holding a smart phone. That will just confuse the audience, and a confused audience is no audience at all.

Call to Action
The most important thing for any successful ad campaign is to make sure that you’re asking something of the audience. The last thing you want is a potential customer who is interested but has no way to act on their interest. So make sure you have a next step for the customer. A button to a customized splash page is good, or directing them to like your Facebook page.

Pro tip: Be creative with your call to action, but don’t get too cute with it. Make sure it’s clear what you’re asking of the customer.

Facebook is the king of social media and there’s a good chance your customers on it, so take advantage of Facebook’s massive global audience with Facebook ads. But, before you start make sure you have clear goals for the campaign, use eye-catching images, and ask something of your audience in the ad.

If you’d like more info about digital marketing, sign up for our newsletter for weekly tips on marketing and SEO. If you sign up for our weekly newsletter you’ll receive our latest eBook, The Big Three.

 

When the Poo Hits the Fan

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Managing Negative Online Reviews

Negative reviews are an unfortunate fact of life for a consumer-facing business. There is no way that you can avoid this. Customers have a voice and they have lots of places to express their opinions. However, this doesn’t mean you’re helpless before the review gods.

Here are some tips for being proactive with negative reviews:

Monitor your reviews
The obvious first step is to actually look at your reviews. Now, there are a ton of review sites out there, but the MapMeLocal software aggregates all your reviews positive or negative, in real-time so that you can be aware of what customers are saying about you.

Have a process
This may seem like another no brainer, but it is important to know exactly how you wish to deal with both negative and positive reviews before you start getting the reviews. Train management and staff on a first response and follow up customer process, so that every customer leaves satisfied no matter how they showed up.

Ask for reviews
There’s no faster way to get rid of a negative review than to bury it under 100 positive reviews. So, create a plan to ask for reviews from every customer…especially the ones that seem really happy.

Nothing can sink your online reputation faster than having a ton of negative reviews. So, be proactive, know how you’ll deal with unhappy customers, and go get a ton of reviews.

For a free snap shot report on your business reputation online click here and we will send you one absolutely free.

get more reviews, get more customers

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As we discussed in the last blog, nothing can “fix” a bad online review quite like a ton of positive reviews. It’s a simple equation: the more you increase your positive reviews the greater chance you have of outweighing the negative reviews.

The funny this is, though, negative reviews actually play an important role in educating potential customers about your business. Think about it, if you only have 5-star reviews, most potential customers will assume the reviews are fake or cherry-picked. So, in a way, negative reviews are a part of making your business real.

There’s no reason to panic about every negative review you get if you have plan to increase the total number of positive reviews from satisfied clients. And, as an added bonus, increasing the number of reviews you have helps boost the credibility of your business as well.

So, how do you get more reviews? Glad you asked! Here is our 3 Step Plan for Increasing Online Reviews:

Ask for reviews in the store
A well-placed postcard, table pieces, or business card are surprisingly effective at capturing the attention of outgoing, satisfied customers. Say something simple, like “We value your opinion, especially if it’s 5 stars!” You can even make a poster like that and stick it in the wash room, or other places where customers can easily see it.

Email
Email may be old hat, but it is a really excellent way to stay in contact you’re your best clients. So, put a fishbowl at the cash register, run a small promo, and collect as many email addresses as you can. That way you can send a link to review sites directly to their inboxes.

Get social
Always make sure to include social icons or links on all your marketing material, so that your customers always know where to find you. Now that we’re all cyborgs, it’s actually easier for us to remember a social icon than a printed card.

So, now that you know how to proactively get customer reviews, you can start implementing these simple tips right away. Watch as your customers start to talk about your business online, and by simply sharing their opinion they can create a large network effect that can increase your reach 10 fold!

For a free snap shot report on your business reputation online click here and we will send you one absolutely free.