What is SEO

SEO (Search Engine Optimization) can seem complicated and be very overwhelming to learn, but if it is utilized correctly, it can yield massive results for a business.

So what is SEO?

SEO or search engine optimization involves a ton of factors, but at its bear-bone meaning, it is a form of marketing that allows your business to leverage powerful search engines like Google, Bing & Yahoo to gain more traffic, customers, revenue, or whatever goals may be.

In order to leverage search engines like google, you must understand the algorithms it uses to decide which results to share on the 1st, 2nd, 3rd, 4th … 54th …ect page list (known as SERP- Search Engine Results Page). These results are always changing because google is always crawling and analyzing data and consistently updating its algorithms to improve. Luckily for us, who cannot read complex coded algorithms created by the world leading, software developing geniuses of our time, that we only need to know what factors affect the algorithms and can work from there. These factors include the organization of your website. Some sub-factors of an organized website can include a sitemap, proper headings, tagged images and links that work. Some other factors can include keywords you have in your text, quantity, consistency & correctness of your business’ NAP (Name, Address, Phone #) across directories on the internet, the number of positive and negative reviews there are, the trust level of other pages and sites that have links to your site and vise versa, just to name a few. Learning and mastering all aspects of these may be near impossible for someone who is also running a business, but just the proper implementation of a few of them can yield huge results.

3 examples of good social media

Social Media is hard. It may be free, which is great for small businesses, but getting social media right can be a bit of a chore. That’s why we’ve put together a few quick examples of good social media posts on the three biggest platforms: Facebook, Twitter, and Instagram.

Facebook — Bevel.           

Bevel is a razor company that specializes in shaving products for African American men. They pride themselves in knowing their customer and having a great design eye.

· This image is eye catching, designed for the customer demographic, and directly references the text below it.

· The “Like Page” call to action is key. It gives the viewer a way to act on their interest in the company.

· Use of Hashtags is important because it connects the post to other conversations and increases the opportunity for the post to be shared.

· Using caps is a great way to call attention to an important point in the post, though be careful not to put something in ALL CAPS!

 

Twitter — Atlanta Magazine

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This tweet from Atlanta Magazine is great in just about every way. The tag line is short, pithy, and engaging, it includes a great picture, and has a link. It pretty much wins the Twitter Trifecta.

Instagram — WeLoveATL

 

WeLoveATL has exploded through the last few years on the strength of these sorts of Instagram posts that are at once beautiful, striking, and illuminating of the character of Atlanta. Use Instagram to call attention to the things that make your business unique, including geography.

 

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You don't need to go viral 

With so much attention focused on “going viral” on social media, small business owners could be forgiven for thinking that cat videos and goofy memes are the only way to make it on social media. However, by focusing on the “social” side of social media, small business owners can harness a powerful set of tools for discovering and promoting their business to a loyal band of followers.

The key is to realize that social media isn’t about the quick adrenaline rush of a viral video, but about building long term relationships through small, consistent gestures. Basically, using social media isn’t any different than building a solid business — take care of the little things, treat your customers with respect, and watch things grow from there.

You may not need a viral video to be a social media superstar, but there are a few easy things you can to do build a loyal audience.

Be where your audience is
You don’t have to be on every social media platform. Go to the platforms where your audience hangs out and get really good at them. If you’re a writer, go to Twitter; if you have a restaurant, Instagram can be great; if you’re a professional, get a LinkedIn account immediately. Do your research and find where you can make the most impact with the least effort.

Be consistent
It doesn’t matter whether you post every day or every week, just make sure you set a plan and stick with it. Nothing kills social media momentum faster than missing a few regular postings. Think of posting consistently as a promise to your audience, and when you miss one you’re breaking that promise.

Have fun
Whether you’re a lawyer or a hospital, if you aren’t having fun then neither is your audience. You have a heart, you love your business, and you love your customers, so feel free to show it through your social media accounts.

As a small business owner you’ll likely never have a post that gets viewed a million times, but that’s OK. Instead, work on building a loyal audience every day, every week, every month, and you’ll have something far more valuable than a viral video — a loyal customer base.