What is content marketing
Content marketing is a “strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —and, ultimately, drive profitable customer action” according to the Content Marketing Institute. It basically means that you create content in order to build and attract an online audience, which ultimately leads to sales. Big brands like P&G, Microsoft, and Cisco Systems use content marketing along with thousands of small businesses so why can’t you?
3 Top Reasons to Use Content Marketing
1. Increase sales
Up to 55% of consumers are attracted to custom content and are more likely to purchase products or services from the content provider.
2. Cost effective
Content marketing costs up to 62% less than traditional marketing and can be easily implemented by your own organization or team.
3. Increase quality of customers who have more loyalty
Providing quality content lets you create greater authority and awareness for your brand. By building awareness through your content, your business can generate higher levels of authority, trust, and respect from the targeted audience, which increases loyalty.
Types of Content Marketing
There are many types of content marketing, but these are some of the most popular:
Content marketing taps into the first two stages of the buying process by raising awareness about who you are and educating consumers about a product they may have never considered before. Furthermore, creating content for your brand increases your company’s visibility across search engines. Lastly, content creation gives you additional content to post on your social media channels.
1. Dig deep into content marketing
- Research competitors
Look at what businesses similar to yours are doing. What type of content are they posting and who are they targeting? How often do they publish?
- Make an editorial calendar
Plan out what you’ll be posting and break it down into different categories (article, video, infographic etc.). Set publication dates and decide which social platforms you’ll be using.
- Set goals and keep them.
Set goals for your publication and figure outs what type of results you want to see. For example, how frequently do you want to publish? How fast do you want to grow in followers?
- Treat your first posts as experiments
Know that your first posts will be challenging, but there’s room for improvement. Observe how people react to your posts and identify which types of posts perform better.